Tuesday 11 January 2011

The Design Workflow, and From Novice to Expert

(Sorry for the late posts. These have all been on Word files, or waiting for scanning.)


My design workflow - goes like this 99.9% of the time.



From novice to expert - where would I place myself?


Knowledge:
I'd say I'm competent in my illustrative knowledge. Taking a Foundation course definitely helped me with using different media and viewing illustration itself in a different light, and in doing so I developed a whole new knowledge for the subject. I keep up with illustration today with my subscription to Varoom magazine, browsing different illustration sites and blogs, and paying attention to advertisements and editorial pieces.

Standard of Work:
I would place myself between competent and proficient on this one. At A-level I received a 'B', and my Foundation course gave me a 'Pass'. During my time in Foundation and in the early stages of my degree, I have received positive feedback from tutors and peers and learnt how to use different media with skill. In my sketchbooks, I work fairly neatly (partly organisation, partly for aesthetic reasons) and develop and refine my work in there as well as on 'test dummy' pieces.

'Test dummies' of a finished piece

Looking at what works and what doesn't in my RVJ

Autonomy:
'Competent' is my rating here, as I like to have guidance from tutors and peers while developing my own ideas. How much help or 'prodding in the right direction' depends on the brief: if it is an area of illustration that I lack sufficient knowledge in, I am likely to speak more with my tutors in order to fully understand what is being asked of me before I research. Even later on in the time scale of a project, I like to have periods of discussion with the tutor or with my peers to show them my work, and to bounce ideas on where to take it next.



And finally ... perception of context:
I would place myself as being proficient here. Although early on in the brief I experiment, all of them are possibilities for the final outcome. Once I seize onto an idea, everything I do then revolves around getting that idea across in the final outcome whether it's a different execution or a different media - only very rarely do I go with something else (if I do, there's a very good reason for it). I keep the brief in mind when I draw, and my number one rule is to keep within it and to go forward - even if it means limiting my own freedom as an illustrator. Sometimes I think I 'overdo' this - especially as it was a major critique I received in my Foundation course (that I was too fixated on the end-product).



Sunday 9 January 2011

Typography (or the lack of) in Visual Communication

How would text affect an image?

Typography is a huge part in all three VisCom areas - photography, illustration and graphic design. Text can put a piece into context, and gear the viewer's mind into the right direction.

Waihnin Pwint Thon, pictured


James Mackay is a British freelance documentary photographer. His project, entitled "Even Though I'm Free, I Am Not", is a collection of photographs and interviews of former Burmese political prisoners - many of whom have had to flee their home country - to raise the awareness of the brutal conditions suffered by fellow political prisoners who are still incarcerated. Amnesty International, inspired by his work, collaborated with Mackay to turn his photography into a worldwide campaign.

The simplistic gesture of holding the right hand up to the camera is that of the Abhaya Mudra - a Buddhist symbol of peace, protection and fearlessess. In writing the name of a fellow political prisoner on that hand, it becomes a symbol of standing in solidarity with that person, and silent protest. When seeing the image, no verbal description is really needed - the image says all. I find the campaign to be extremely powerful, and strongly aided by that small use of text.


How does no text affect the context or emotion of a piece?


To see a photograph, an illustration, a graphic - really, any piece of art - without text, the first time you look at it, you'll just see what is there (obviously). There's no annotations or text applying to the image to sway you, you're left to make your own decisions. Above is a piece that has attracted some controversy and had the label of 'not real art' applied to it - Tracey Emin's My Bed. I'm not a big fan of Emin myself, but I felt this piece of work was a good example to illustrate this concept. All the viewer sees is an unmade bed with mess surrounding it - but the viewer's opinion or viewing of the piece may change once he or she knows of its background. The piece is presented as Emin's bed after several days of suicidal depression, and upon knowing this, I feel there's more of a significance to the piece rather than just an unmade bed. It's a part of Emin's history, just as a diary or sketchbook is part of mine - and although the piece may not mean anything to many who see it, it is of strong, raw personal significance regardless.


Links I found useful:
AI campaign: http://www.amnesty.org.uk/content.asp?CategoryID=11849#inspiration
James Mackay's project blog: http://enigmaimages.wordpress.com/
Enigma Images: http://www.enigmaimages.net/
Telegraph article: "Tracey Emin - dirty sheets and all": http://www.telegraph.co.uk/culture/culturereviews/3557865/Tracey-Emin-dirty-sheets-and-all.html
"My Bed" from the Saatchi Gallery: http://www.saatchi-gallery.co.uk/imgs/artists/emin-tracey/tracey-emin-my-bed.jpg